Producer
Katrina is an experienced Producer, with a demonstrated history of working in the marketing and advertising industry. She has created content for broadcast, social channels, and websites.
Zoom Case Study
Video, and written profile of how Zoom scales their brand marketing with Canva.
Creative production lead from concept, through post.
Link to project page HERE.
Roles:
Senior Producer / PM
EP: Canva
Task Force Nyx Profile
Video profile on Task Force Nyx, a women-led NGO that has been making a difference using Canva's design tools. Project elements consisted of a 5-week turnaround of 2 video shoots in Canada and England.
Creative production lead from concept, through production.
One of three Community Stories screened at Canva’s internal 10th Birthday party celebrations on August 25, 2023. Link to Newsroom article HERE.
Roles:
Senior Producer / PM
Director of Canadian shoot
EP: Canva
Producer, McDonald's. EP: Shutterstock Studios
Producer, Amazon. EP: Shutterstock Studios
Producer, EltaMD. EP: Shutterstock Studios
Producer, L'Oréal. EP: Shutterstock Studios
HIV in View
Capturing both video and photos, this project’s goal was to help eliminate stigma by depicting what it really means to live with HIV, available to anyone as a free stock library.
Project elements consisted of a 6-week turnaround of 6 photoshoots and 3 video shoots in Kenya, England, Uruguay, Portugal, Germany and the US featuring real people living with HIV.
Creative production lead from concept, through post.
HIV in View was showcased on World AIDS Day in 2020. Link to project page HERE.
Roles:
Senior Producer / PM
EP: Shutterstock Studios
iHeartRadio Canada 150
A countdown of the Top 150 Canadian songs and music videos determined by votes, which aired as a music video countdown on Much hosted by Tyrone Edwards, a digital broadcast on Canadian Pop and Franco Pop iHeartRadio streams, and a social campaign that featured personal anecdotes from cross-country Bell talent.
Roles:
Lead Show Coordinator & Producer
Videographer
Video Editor
Imaging Writer
EP: Bell Media